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Viewers tuning in for the 100th episode of " Lost " next week will be served an extra dose of mystery.
Sources said ABC will be launching a stealth promo campaign for new series "Flash Forward" during the episode, in which Daniel Faraday (Jeremy Davies) will come clean about what he knows about the island.
While questions from the dense mythology of " Lost Season 1-4 DVD Boxset " probably will be answered in the episode, the commercial breaks are sure to raise a host of new ones with perplexing snippets that might direct viewers to a Web site.
The mystery spots will in fact be for "Flash Forward." They are said to be part of an elaborate marketing campaign for the drama, which has not officially been picked up but is quietly being positioned on ABC's schedule for next season.
From the moment in September when the "Flash" spec script by filmmaker David S. Goyer and "Star Trek" veteran Brannon Braga landed at ABC with a series commitment, the project has been considered a perfect companion for " Lost ."
Based on Robert J. Sawyer's sci-fi novel, "Flash," starring Joseph Fiennes, chronicles the aftermath of a global event in which everyone in the world blacks out for 2 minutes, 17 seconds and has a mysterious vision of the future.



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Now the bad news. Lost’s television numbers are down overall and falling. Last season the series averaged 17.1 million viewers a week over the abbreviated 13 episode run. This season that number is down to 10.2 million viewers an episode. For the past four weeks in a row Lost’ has failed to hit 10 million. How scary is that for Lost’s producers? Not even one new episode of the series (not counting clip shows) had ever failed to hit ten million before.

Would it be sensationalistic to speculate that ABC’s own online coverage is drawing enough viewers away from their broadcast coverage to make an impact? Well, ‘impact’ is a relative term, but one could easily overestimate the direct connection between the stories in a search for literary symmetry. Even if all 1.4 million unique viewers watching Lost’ on ABC.com had, at some point, stopped watching the series on television to focus exclusively on the Internet their efforts combined would still only account for a fraction of the damage. Together they could not have put Lost’ over the ten million mark last week.

Given that World Screen’s numbers would suggest the average online viewer downloaded 25 Lost’ video clips and materials a piece it’s not unreasonable to think some of them may have been big enough fans to watch the broadcast also, meaning their online views should be counted as a benefit rather than part of the problem.