Re: Event Management
It is not rare when mega events turn into damp squibs because of simple reasons like a dysfunctional mike and power failures. Nishtha Taposh finds out how event managers often double up as crisis managers
If you thought managing events was all about glitz, glamour and all things fun, you are in for a surprise. This lesser understood, far from regulated profession entails exhaustive work and loads of dynamism. Essentially an expertise to create live events around ideas, event management is basically about creatively conceptualising, planning, organising and executing an event which could range from anything like a product or brand launch to an exhibition, a concert, a wedding or even a conference.
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